A more ‘beauty’ related post from our fashion columnist Hannah today, but something very relevant. If you’ve also ditched the slap for Cancer Research we’d love you to send us a tweet @WestWorld_UWE!

By Hannah Rooke

This week has seen the start of a popular online craze take Facebook by storm. The ‘no make-up selfie’ campaign to raise awareness for Cancer Research UK encourages women to post a photo of themselves on Facebook or Twitter using the hashtag #nomakeupselfie.
Although the campaign itself does not raise any money for the charity, since it began on Tuesday, Cancer research UK has received over 800, 000 donations and yesterday received £1 million worth of donations in just 24 hours. Although not set up by Cancer Research, the charity is fully backing the campaign and has set up a text donation service which donates £3 every time you text BEAT to 70099.
There is now also a male equivalent for the #nomakeupselfie trend called ‘Man up and make up’ which wants to raise awareness for Prostate Cancer UK. Prostate cancer is the most common form of cancer in men and over 40 000 people each year are diagnosed with the disease. The campaign asks men to pile on the slap and upload a selfie with the hashtag #manupandmakeup.
Celebrities are also taking part in the campaign and so far we have seen the likes of Kym Marsh (surely you all remember Hear Say?!), Holly Willoughby and Bristol’s very own model, Amy Willerton. There has been some controversy with this selfie trend with some people branding it as a ‘vanity campaign’. Personally, I don’t see why it matters. If being vain raises money and awareness then let people be vain, it’s not all bad.
I don’t feel it would be quite right if I wrote this article without donating and posting my own #nomakeupselfie, so here it is. I also somehow managed to rope my flat mate into joining in with the #manupandmakeup campaign and the results are breath taking. Britain’s next top model, eat your heart out.