By Rosa Sherwood

Now that The Only Way is Essex (TOWIE) and Made In Chelsea (MIC) are back, we are all glued to the screens. Whichever one you prefer, I’m sure you just can’t get enough of it. But it’s not just our television stations however that we are addicted to.

The glamorous stars are fashion icons for us all with each of them having their own individual styles. Whether this is the Essex glam or the swanky Chelsea look, we can look up to the stars for fashion inspiration.

Using their fame as a platform for their creative endeavours many of the reality stars have launched their own clothing lines, beauty brands, or opened up their own clothes boutiques.

Sam and Billie Fairs were the first ones in Essex to open up their own clothes shop, Minnie’s Boutique, which is also available online – so don’t worry; you don’t have to make a special trip to Brentwood to get your hands on their gorgeous outfits.

Family run by the Essex sisters, the boutique was co-founded by themselves, their mother Sue Wells, and Aunt Libby Low. Being the face of Minnie’s, Sam and Billie are involved with deciding the core look that is to reflect a young and affluent part of Essex culture.

Lydia Bright, who is well known on the show for having a vintage style, opened up her own boutique Bella Sorella. The shop which is run by herself and her sister, sells vintage inspired clothing, prom and red carpet dresses.

The shop has allowed Lydia to showcase her own individual fashion style that many fans of the show have grown to love. With this winter being focused around the wartime look, a few key blouses from this boutique will complete your vintage look. Some of my favourites include:


Essex girl, Chloe Sim’s, Starship Boutique has recently been launched. Entering the world of fashion as a showroom model, Chloe admits she has always wanted more involvement than just wearing the clothes. Starting off with a market stall in trendy Spitalfields, the glamorous model now showcases all her latest look via her website; also providing fashion tips, and hot picks of the season, you will be all Essexed up after a visit to this site.

We haven’t missed him too much on our screen as MIC’s star Spencer Matthews stayed with us on our TV’s throughout the summer when he took part in The Bachelor. However moving on from the dating show he will be putting his charming skills elsewhere and has announced that he will be launching his own fashion line. We can only hope it looks as good as his flash cars and suits!

On a similar Spencer note, his ‘solid girlfriend’ is also making her name in the fashion world. Online fashion retailer Goddiva has teamed up with Louise Thompson, launching an Autumn 12 collection. The launch on 17th October saw twenty new styles revealed with a further twenty pieces available next month.

With pieces ranges from £20-£60, this glam collection is affordable and has Louise’s ultra-chic style stamped all over it with classic pieces ranging from sophisticated peplums to understated prints. This is the fashion brands first celebrity collaboration, and with Louise’s signature style represented throughout I’m sure it’s going to be a successful one.

Not only has Louise taken an active role in designer the styles, but she also showed off the looks modelling the pieces.

Also promoting his individual style is MIC star Oliver Proudlock. His fashion label, Serge DeNimes is a contemporary brand that was founded by himself in 2011 – we all remember his launch party, the one where Caggie bought her new boyfriend, right? Drama drama!

Being an artist Proudlock has been integrating his artistic influences into t-shirt designs for several years, before finally following his dream of having his own label. Great care and attention is paid during the process of creating the t-shirts, the brand promises original urban t-shirt of the highest quality.

Ensuring this is achieved, each tee is individually dyed making every one a unique piece, and then rewashed giving the fabric as well as the print a soft vintage feel. I love the cutting edge designs, which are priced affordably which is always a bonus!

A few of my favourite are:


With many more series yet to come, I’m sure these reality TV stars will not be the only ones creating and inspiring our wardrobes.