We’ve all seen it before; half naked girls parading around a group of men throwing wads of cash in the air as the girls look oh-so flattered to be shaking god knows what who knows where (Blurred lines, ring a bell?). But now that the females are the ones in control of these videos, it would seem that the outfits have become more and more risqué. Is it a fashion that empowers women or brings them down?
Twerking, tongues and teen rebellion… Miley Cyrus is the most recent controversial celebrity and as the wholesome face of Disney once upon a time, her less than squeaky clean music videos have caused reactions amongst both the celebrity world and the public. Her fashion choices in her music videos have revealed her completely naked, swinging on a ball and seductively licking a hammer (what even?!) But she’s not the only one stripping down for the cameras. Singers Iggy Azalea, Rihanna and Lady Gaga are amongst the many who have been seen sporting very little clothing in their music videos.
But why does it get such a big reaction? There is a lot of pressure put upon these young starlets, and as they are young women it seems they are automatically subjected to being called “role models” whether they ask to or not. For Miley Cyrus she was once the face of Disney, emphasis is on “once”. Her childhood revolved around her being told what to do and how to do it, so it comes with no surprise that she wants to act out. However, as the phrase goes “with great power comes great responsibility”, so while she wants to rebel and prove that she isn’t the same pre-teen starlet, is prancing around completely naked a stretch too far?
These people may have aimed to be in the spotlight but it is quite clear by the way that they are presenting themselves that as of right now their main priority is not being role models and instead “performers”.
But despite the revealing outfits they’ve been seen in (can you call them outfits?) this behaviour in music videos isn’t anything we haven’t seen before.
- (1990) Madonna’s track “Justify My Love” saw the singer in see-through lingerie.
- (2003) Britney Spears was in a see-through bodysuit in music video “Toxic”.
- (2009) Lady Gaga released music video for “Love Game” which showed herself fully nude although covered in rhinestones and body paint.
- (2013, 8 September) saw Iggy Azalea climbing out of a swimming pool in nipple pasties in music video “Change Your Life”.
- (2013, 9 September) “Wrecking Ball” is released showing Miley Cyrus swinging naked on a ball.
- (2013, 2 October) Rihanna is shown wearing cut up shorts revealing her underwear, and has jewels covering her nipples whilst also being shown swinging round a pole in underwear.
Whether it’s fully or partially, nudity in music videos isn’t anything new and it is safe to say that we are more than used to seeing women exposed. But it seems that in the past year these young singers aren’t even resorting to see-through clothing, instead ditching the entire outfit bar the odd pasties as a cover up. But if this is becoming more acceptable, how much is too much and when will it be deemed as acceptable for the likes of MTV to show these people completely naked? Are we a generation where anything goes, or will we draw the line here?
by Amelia Clifford